PITCHES THAT PITCH THEMSELVES
An AI Agent to research brand voice and generate copy.
Challenge
PR specialists juggled brand voice, product angles, and publication preferences, crafting bespoke emails for each outlet and editor. Manual research throttled throughput; copy consistency varied; and teams had little time left for relationship-building that actually moves placements.
Solution
We built a brand-voice knowledge base by scraping brand sites, paired it with a research agent that captures publication’s editorial style, and generated seasonally aware HTML pitches. The same pipeline produces on-spec Google RSA sets (15 headlines + 4 descriptions) to accelerate creative testing.
Results
Drafting cycles collapsed from hours to near-instant first drafts, shifting effort to editor relationships and iteration. Teams consistently produce tailored pitches and ad variants at scale, enabling more tests per week and higher odds of coverage without sacrificing brand integrity.